Our ROI equals young lives saved
We’re committed to sharing transparent and complete financial information with our donors and the community. Below is a snapshot of our performance during the 2014 fiscal year.
Children’s Cancer Research Fund relies on direct mail to raise money that funds research for the prevention, diagnosis, treatment and cure of childhood cancers. In addition, direct mail provides us with the opportunity to share educational information about childhood cancer and its effects on families and the community with our donors and the general public. Research, education and patient support are all important elements of our mission. As a result, in accordance with the Financial Accounting Standards Board guidelines, we allocate a portion of our direct mail costs to both fundraising and program services.
Source: Audited Financials